Develop profitable and sustainable sales growth at Modern Trade Channel; Long-term strategic planning; Analysis of the share of the market (AC Nielsen and Off-Take data) and planning and execution of the measures for the increase of the share of the market; Budget planning; Effectiveness evaluation; Maximization of Return On Investment; G2N management; People management and development; Introduction and support of communication among all adjacent departments to share experience and provide the best result of common effort; Market share objectives achievements being in line with the Annual Plan.

• • P&L • Control and analysis of Sell-in and Sell-out results; • Conduct negotiations and marketing agreements signing; • Preparation and implementation of customers development plan; • Marketing budget planning; • Demand planning (Baseline +Promo); • Lead cross-functional projects for Okey (Go direct, Catman) • Collaboration and set up of special marketing activity with customer and realization, performance control; • Listing key launch sku’s. • Sales volume increasing, shelves space extension; • Control of accounts receivable, execution of orders, commodity stocks and shelf prices; • Work with field force- targeting, management, training, execution control (news page) • Manage BP (coordinator) • Projects: - Reducing the number of distributors (from 2 to 1) - Integration new contact-condoms - Created exclusive displays for Okey - Go direct ( cross-functional lead) - Catman project “foot care”

• Key account management Х5 group (Karusel and Perekrestok) • Key accounts sales plan issue and performance; • Conduct negotiations and marketing agreements signing; • Marketing budget planning; • Sales volume increasing, shelves space extension, new product positions listing; • Marketing events planning and realization, performance control; • Control of accounts receivable, execution of orders, commodity stocks and shelf prices; • Control and analysis of Sell-in and Sell-out results;

• Key accounts management in Chelyabinsk, Ufa and Kurgan regions (responsible for federal and local sales nets: Metro Cash & Carry, Auchan, Diksi, Megamart, Karusel, Molniya, Metropolis, Dobriy Den’); • Key accounts sales plan issue and performance; • Conduct negotiations at all levels (purchasing agents, category managers, CEOs); • Conduct negotiations and marketing agreements signing; • Marketing budget planning; • Sales volume increasing, shelves space extension, new product positions listing; • Marketing events planning and realization, performance control; • Control of accounts receivable, execution of orders, commodity stocks and shelf prices; • Control and analysis of Sell-in and Sell-out results; • Tasks assignment and performance control for sales representatives (responsible for key accounts) and merchandisers; • Training of sales representatives and merchandisers teams; • Hold presentations and trainings for retail networks’ employees (customers’ staff).

• Dealing with purchasing agents and category managers from Diksi, Metro Cash & Carry, Pyaterochka, Perekrestok and Megamart; • Sales plan performance; • Control of approved marketing events realization and additional sales locations; • Tasks assignment and field work performance control of merchandisers within the defined territory, holding meetings; • Field audits of sales points, control of shelves share, supply of goods and assortment, quality of promotional events; • Merchandisers teams recruiting and training; • Reporting activities.

• Territory sales and distribution plans performance; • Sales planning and analysis within the defined territory; • Goal setting for sales representatives teams (sales and distribution of goods), performance control, department performance results analysis; • Accounts receivable control; • Recruitment activity; • Hold practical trainings at sales points; • Reporting activities

• Independent development of the new advertising projects; • Project team management; • New customers searching; • Arrangement of work with clients (directors, managers, advertising agencies); • Customer base running and build-up, business relations support and development; • Sales market research; • Competitive environment analysis; • Presentations of new advertising products organization, product promotion; • Selection of material, advertising inserts designing; • Media plan designing (all-inclusive arrangement); • Advertising campaigns effectiveness control; • Dealing with mass media (radio, television, newspapers, magazines) and advertising agencies; • Debtors management; • Work with business documents.

Faculty of correctional pedagogics, diploma

English club, diploma

Michael Beng, Certificate

Anna Pechorkina

West Travel, Certificate

West Travel, Certificate